SEO – Search Engine Optimization is the art and science of optimizing your web pages to be found by the search engines like Google, Yahoo, and Bing etc. But why part art, part science? The science part of SEO deals with technology, with implementing the techniques, and all the technicalities of website, coding etc. While the art part deals with understanding the business, and its customer’s human behaviour and trying to influence it which is not just science but also an art.
Why SEO industry is growing?
Increased use of search engines to look for information on web.
Large brand advertisers are using SEO actively
Traditional or Direct marketers are increasingly adopting SEO
What are the career opportunities on SEO?
Online industry is growing everyday & SEO is playing a vital role in bringing the visitors to the website and all the companies are spending a huge sum in SEO. It is one of the most happening areas and there are a good number of job opportunities in the field of SEO.
Every website is looking to procure SEO services for itself either internally or externally depending on its budgets and expertise at hand.
SEO has very bright future for you if you have great analytic skills, and you are dynamic. You need to keep up with the latest trend in the field, have passion for research and be able to formulate clever and creative marketing strategy to beat your competitor, and have an edge over all others.
What skills are needed for a career in SEO?
As I already mentioned SEO is a mix of arts and science, so if you come from the science background and are technical skilled, SEO can add a lot of value to your CV by making you get in touch with the practical aspect of the business. SEO helps you grow as a professional and learn new skills related to people management and internet marketing strategy building. Seo uitbesteden
In case you come from the art side, then SEO may appear a little complicated due to the entire technical skill requirement. The good news is that most technical aspects of SEO are easy to learn & implement.
SEO Job Categories
Many of the SEO/SEM firms, particularly the larger firms, have employees in these job categories:
Organic Search Engine Optimization
Public Relations/Reputation Management
Paid Search/PPC Management
SEO Training and Certification
At present, there is no official governing body for the SEO industry and there are no fixed standards to follow. However, several large and influential institutions and organizations have started to offer International certifications for completing SEO courses. Taking these courses can enhance your resume.